Our stack

Tools

Tools we actually use in production. Some links are affiliate links — marked with aff — which helps support the lab at no extra cost to you.

Affiliate disclosure: Some links on this page are affiliate links. We earn a small commission if you sign up through them. We only list tools we actively use — the affiliate relationship doesn't change our recommendation or the price you pay.

Automation

n8n

Workflow automation

aff

Self-hostable workflow automation with native AI nodes. Our core infrastructure for every pipeline we run. Fair-code licensed.

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AI & Language Models

Claude

LLM / AI assistant

Anthropic's flagship AI. We use Claude API for drafting, classification, summarisation, and agentic tasks across all our workflows.

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Voice & Video

ElevenLabs

Text-to-speech

Best-in-class TTS for voice briefings and audio content. We use it for async team updates and experimental AI podcast clips.

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HeyGen

AI video

AI video generation with avatar cloning. Used for multilingual video content at scale without re-recording.

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Kling AI

AI video generation

aff

High-quality AI video generation from text and images. Useful for B-roll, visual assets, and social media content creation.

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CRM & Marketing

HubSpot

CRM / Marketing

aff

CRM and marketing automation. We use the free tier for contact tracking and integrate it with n8n for automated lead enrichment workflows.

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GetResponse

Email marketing

aff

Email marketing and newsletter automation. Solid deliverability, good API for n8n integration, and reasonable pricing for growing lists.

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Want the full workflow breakdown for any of these tools?

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